New Century Media


Elena Garside

Elena is a Senior Consultant at New Century Media. Having started her career in international communications in 2008, Elena has pursued her specialism in creating and implementing strategies to protect and rebuild reputations following significant challenges to businesses and private individuals.

Elena has significant experience in crisis management and working across a variety of sectors and industries, including financial services, petrochemicals, natural resources and retail. Elena has worked extensively on issues involving sanctions, human rights, legal issues and disputes, white collar investigations and corporate governance.

Clients have included FTSE 100 and FTSE 250 companies, as well as privately owned UK headquartered businesses and global corporations with a particular focus on the EMEA region.

Prior to her career in communications and reputation management, Elena worked at BBC and Vedomosti, an affiliate of the Financial Times in Russia, having graduated from St Petersburg State University with a journalism degree and London College of Communication, with a masters in investigative journalism. She speaks fluent Russian.

How New Century Can Help

We develop strategies to protect, promote and enhance the reputations of our clients. Whether you are involved in a crisis, trying to navigate a complex reputational challenge or want to successfully promote and position yourself and your interests in the most relevant and critical debates, we can assist.

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