New Century Media


Arabella Cram

Arabella works in New Century’s corporate team, supporting international clients in cross-border communications campaigns in sectors ranging from financial services to natural resources and energy.

She currently advises a prominent banking family involved in a $600 million dispute on their media relations against the backdrop of a high-profile regulatory investigation and provides reputation management services to one of the world’s largest mining groups. She also acts for a major banking group in relation to legal claims worth more than $10 billion in multiple jurisdictions.

In the real estate sector, she supports one of the UK’s largest freehold investors on his stakeholder communications and media profile and has advised an international property investor on his communications strategy for acquiring a leading UK commercial and residential real estate consultancy.

Prior to joining New Century, her professional international experience included working with a multinational translation agency in Germany, which provided services to the German Federal Employment Agency. She was awarded the prestigious Mike Levene prize for a German essay she wrote on the Zeppelin Field and Zeppelin Tribune whilst working in Nuremberg.

Arabella studied at Tomsk Polytechnic University, Russia, and the University of Bristol, where she graduated with a first-class degree in French, German and Russian.

How New Century Can Help

We develop strategies to protect, promote and enhance the reputations of our clients. Whether you are involved in a crisis, trying to navigate a complex reputational challenge or want to successfully promote and position yourself and your interests in the most relevant and critical debates, we can assist.

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