New Century Media


Alex Nekrassov

Alex 1 croppedAlex, a Senior Consultant, has 15 years of international experience providing strategic reputation and crisis management advice to major public companies, private corporations, high profile institutions and individuals.

He founded New Century’s highly-regarded litigation support practice in 2011, which is ranked by Chambers & Partners, the world’s leading legal rankings provider, as a “Highly Recommended Professional Advisor” in the 2019, 2020 and 2021 Litigation Support categories, sitting alongside some of the world’s largest communications agencies. He himself is a “Highly Recommended Ranked Professional”, among the UK’s top litigation support specialists in the field of reputation management.

Alex is intimately familiar with the nuances of major, complex cross border legal disputes and white-collar defences. Alex has advised on crises and legal disputes in a range of sectors and industries, including banking, financial and professional services, asset management, energy, natural resources, TMT, and sports business. From 2011 to 2013, he advised BP on the reputation management strategy in relation to its investment in TNK-BP and the subsequent sale of this stake to Rosneft as part of a US$55bn acquisition of TNK-BP by the Russian state oil company, in what was one of the biggest and most complex oil and gas transactions in history.

Over his career, Alex has advised on over 50 legal disputes across legal centres in the UK and Europe, with an overall quantum exceeding US$40bn, and has led the reputation management strategy on some of the highest-profile white-collar defences in the UK.

Alex joined New Century in the summer of 2009 from a private equity and capital markets consultancy in the City of London and is an economics graduate of University College London. Alex speaks fluent Russian.


How New Century Can Help

We develop strategies to protect, promote and enhance the reputations of our clients. Whether you are involved in a crisis, trying to navigate a complex reputational challenge or want to successfully promote and position yourself and your interests in the most relevant and critical debates, we can assist.

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