New Century Media

Rupa has a strong public relations background across the public and private sectors, representing a broad range of clients including global consumer accounts, international hotel groups, leading restaurants in the UK and Europe and government organisations.

In addition to her experience in the luxury lifestyle sector, where she developed and executed effective PR campaigns through creative and strategic communications, Rupa has worked in house as Artist Liaison & PR for Breakthrough Breast Cancer. She was responsible for the recruitment and management of high profile ambassadors, media relations and marketing to trustees and key stakeholders which led to the charity achieving its financial targets for key campaigns.

Prior to these roles, Rupa developed her professional experience at Freud Communications and in the International Office of the British Fashion Council.

Rupa works across the Consumer and Corporate accounts at New Century.

Rupa graduated from Bristol University in 2007.