George has over 13 years of experience in PR and strategic communications. Prior to New Century, he was Press Relations Manager at British American Tobacco, and he now advises clients across New Century’s corporate and financial practice.
George has worked at both leading PR agencies and as British American Tobacco’s Press Relations Manager. George has advised international businesses on corporate transactions, as well as helping clients manage increasingly scrutinised reputations across stakeholders. George’s client experience include RUSAL, Eurasia Drilling Company, Alfa Access Renova, and SAB Miller.
At BAT, George was responsible for the company’s external communications, acting as a company spokesperson and advising the Board on media strategy. During his tenure at BAT, George advised on a number of litigation cases, including the announcement of the SFO’s investigation into the company, a multibillion class action lawsuit against BAT’s Canadian subsidiary as well many other regional cases.